BooHoo, a fast fashion clothing brand, just named Kourtney Kardashian Barker as their sustainability ambassador for an exclusive collection launching September 13th.
“When boohoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fast fashion industry on our planet,” said Kardashian.
“There’s still lots of work to be done and improvements to be made, but I truly believe that any progress we can make when it comes to sustainability is a step in the right direction and will open up the conversation for future advancements,” Kardashian added.
Since Tuesday’s announcement on BooHoo’s Instagram page, the internet has been in a frenzy believing it must be a hoax.
Many have criticised Kourtney for her use of private jets and excessive water use during the drought, despite her belief that she can utilise her position to raise awareness and effect climate change.
Many social media users criticised BooHoo’s attempts to become more sustainable and the use of Kourtney Kardashian as the brand’s ambassador.
Here’s a roundup of interesting opinions, analyses, and editorials:
Internet calls out Kourtney Kardashian’s Boohoo ambassadorship – The Advertiser
Kourtney Kardashian mocked social media launching sustainable BooHoo collab – Daily Mail
Kourtney Kardashian Embarks on Sustainable Fashion Journey as the New Ambassador of BooHoo – People
Boohoo hires Kardashian in ‘sustainability’ role – Apparel Insider
Can celebrities really change the fast fashion industry? – Green Is The New Black
Image credit: BooHoo Instagram
