BY Nkosazana Ngwadla
From the onset of her directing career, Gale Maimane has drawn on her background in photography, animation and graphic design to effortlessly blend concept and aesthetics in her work. Her trained eye, point of view and affinity for authenticity, enables her to craft impactful visuals that resonate with local audiences. Gale has now returned for her second collaboration with Jägermeister.
Gale’s latest work for Jägermeister is a deep dive into a microcosm of South African nightlife. Gale cast a range of artists all representing different subcultures. The spots star a red-carpet of local stars like Amapiano sensations DJ Uncle Waffles and Young Stunna, the effervescent Peach van Pletzen and LVMH Prize winner and Designer Thebe Magugu.
After working as a researcher and assisting almost all the directors at Darling, Gale officially began her directing career three years ago, smack bam in the beginning of the pandemic. But no matter the challenges she’s faced, she has brought her perspective, taste and often editorial lens to her work, to create a reel that is visually rich and authentically South African.
