BY Nkosazana Ngwadla
Lungisani Mjaji, a commercial photography student from Tshwane University of Technology, shared the untold story behind an image he took that went viral. Turns out the images he took are part of my project called “My Footprint,” which aims to capture the beauty of South Africa’s rural landscapes. The images he took featured his niece, Lethukukhanya.
Lethukukhanya day took an unexpected turn when the candid photo of her carrying a loaf of Albany bread caught the attention of Twitter users across South Africa. The image struck a chord with many and what followed was a heartwarming example of the power of social media and the impact it can have on brands and individuals alike.
As the image spread like wildfire across Twitter, more reactions come in for Albany to make this gorgeous girl their brand ambassador and went as far as mocking up a billboard and packaging to show what the “new” packaging could look like. The crowd’s response was overwhelming, and it didn’t take long for the brand to take notice, shortly delivering a hamper and gifts for the young lady.
This gesture not only delighted the young girl but also touched the hearts of countless social media users. The brand’s swift response and genuine engagement transformed what could have been a passing viral moment into a genuine connection with its audience.
