BY Nkosazana Ngwadla
Ayanda Sibiya owns Branding Africa, a renowned branding agency that envisions a prosperous Africa driven by industry-leading African brands. Their mission is to support African businesses and entrepreneurs in building strong brands through comprehensive brand development programs, workshops, and strategy consulting services.
They also offer brand consulting services to corporates, helping businesses succeed in the digital age and representing innovation in the global landscape. Their inception was inspired by the need they identified among African entrepreneurs who struggle to build a strong brand around their businesses, resulting in many failing before reaching their 3rd anniversary.
With 22% of the working-age population in Africa starting businesses, but a significant percentage of them failing, Branding Africa aims to capacitate African businesses to grow and thrive in a way that positively impacts the communities around them and the African economy.
“Our significant achievement has been establishing ourselves as a sought-after voice representing entrepreneurs in Africa. Over the past year, we have been privileged to participate in policy-making conversations that benefit entrepreneurs and promote trade across the continent, specifically in relation to the African Continental Free Trade Agreement,” she said.
In addition to supporting over 100 entrepreneurs through brand development workshops, masterclasses, and consultations, their greatest success lies in being able to contribute to high-level discussions addressing the challenges faced by entrepreneurs throughout Africa. Being part of these conversations and having a seat at the table allows them to serve African businesses and entrepreneurs on a larger scale, advocating for their interests and driving positive change.
“We are proud of our role as a trusted partner and influencer in policy-making conversations, and we remain committed to leveraging our expertise to make a lasting impact on the entrepreneurial landscape in Africa. Our continued involvement in these discussions further solidifies our position as a leading branding agency with a deep commitment to the growth and success of African businesses,” Ayanda added.
Image: Supplied
