How China’s bubble tea craze is being transformed by penny-pinching youth


Hangzhou (China) (AFP) – Sweet, milky and colourful — bubble tea is wildly popular in China, where people sipping through straws from large plastic cups is a common sight in high streets and shopping malls across the country. But there’s fresh competition brewing in the vast market, characterised by ultra-cheap products that are striking a chord with China’s increasingly frugal young consumers.

©AFP

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