Africa’s payments company focused outside of Africa’s big four markets
pawaPay, Africa’s largest payments company by volume, has hit one billion transactions across the continent.
pawaPay’s unique approach has allowed it to flourish in an industry dominated by digital payment giants in Nigeria, South Africa, Kenya, and Egypt.
Africa’s digital payments landscape is booming, and mobile money has become the backbone of the continent’s financial ecosystem.
Traditionally, tech companies have focused on Africa’s largest economies, thinking success in digital payments can only be found there.
But pawaPay is changing that idea by showing that real opportunities are found beyond the usual giants, in places like Uganda, DRC, and Cameroon, where payments tech is still lacking.
Now operating in over 18 countries, they started out in countries that had little attention. Then, seeing how these markets responded to mobile money, pawaPay doubled down based on how fast mobile money was growing in these countries.
This approach has become the foundation of pawaPay’s incredible success.
By focusing on markets with potential but less competition, the company quickly positioned itself as an essential player in the African digital payments ecosystem.
“We recognised early on that true growth in Africa doesn’t just happen in the most obvious places,” said Nikolai Barnwell, CEO of pawaPay. “We saw an opportunity to become an enabler for businesses in countries ripe for digital payment solutions but often underserved by other providers. We’ve been laser-focused on delivering a reliable, merchant-first product, and that’s what’s made all the difference.”
With its one API and one dashboard solution, pawaPay provides integration to collect mobile money payments and make payouts. This enables high volume merchants to tap into Africa’s expanding digital economy.
Now, with the milestone of 1 billion transactions, pawaPay stands as proof that success in African digital payments doesn’t depend on focusing exclusively on the largest economies. There are a lot of payment opportunities in markets outside the big four, which are underserved with tech.
“Our upcoming milestone of 1 billion transactions isn’t just a celebration of the achievements of our merchants, but a testament to the potential across the entire continent,” Barnwell said.
For more information about pawaPay and its upcoming milestone, visit https://pawapay.io/ or contact:
https://www.pawapay.io/contact-sales
About pawaPay:
pawaPay is Africa’s leading mobile money payments company, offering one API and one dashboard to integrate mobile money payments across the continent. With a focus on delivering reliable, merchant-centered solutions, pawaPay enables businesses and individuals to tap into the growing digital payments ecosystem.
