Walt Disney Co. will open the Star Wars: Galactic Starcruiser luxury hotel in 2022, taking customers on a two-day “space voyage” for about $5,000. Bloomberg Opinion columnist Conor Sen examines the higher price points being asked by Disney and other companies for immersive fan experiences on “Quicktake Charge.” His opinions are his own. (Source: Bloomberg)
Disney Bets Fans Will Pay Up for a Star Wars Experience
