BY Nkosazana Ngwadla
Starting a business of any kind can be a difficult mountain to climb, especially when you don’t know enough about marketing it to your desired target audience in an efficient way. That’s why businesses such as African Ambition Consulting, that provide a variety of services to ensure success for entrepreneurs and their business are important.
The founder and CEO, Lerato Kadiaka is a marketing guru with a strong passion for upskilling African entrepreneurs to provide the best possible skills for their businesses.
“When we started the business, it was set out on a journey to empower the Bold Ambitious thinkers, dreamers, risk-takers and doers who have, despite all odds, committed to starting and growing their businesses.
The idea to provide top-notch quality services to entrepreneurs and businesses at large. We did just that and we are still doing it excellently well for businesses of all types and sizes. As we grew our firm’s trajectory, it has expanded to include a larger set of eco-system clients. We now work closely with not just entrepreneurs but also the private sector, national and local governments,” African Ambition writes on its website.
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“Since that time, the firm has built its team, client base, service and product offerings driven by a conviction that the world must be better. We are driven by impact and powered by knowledge. We bring the right balance of head-heart-hand to our work. We believe that age-old problems need new age thinking and rigorous implementing, with empathy at the core. In addition, that is what we deliver for our ambitious clients and partners.
Today we describe African Ambition Consulting Agency as a firm that delivers real value, elevator of brands, impact and results through innovative solutions,” it continues.
Lerato is especially determined to make an impact in the professional lives of young people and women, “Skilling Young people and Women is very important to me and when done right, skills development can reduce un- and underemployment, increase productivity, and improve standards of living.
Helping people develop and update their skills makes economic sense. Part of our service offerings is training, personal development and talent, we offer entrepreneurship training, to help young people and women to start and scale their businesses,” she says.
