BY Nkosazana Ngwadla
Gone are the days where certain industries were reserved only for men, including the photography space. Kace In Point is a creative company specializing in Photography, Videography and Graphic Design. Their aim is to provide clients with professional work that beautifully captures the eye and imagination. KIP merges ‘Creativity Passion’ and ‘Professionalism’ to create a service that forms a great balance of the three.
And just when we thought it couldn’t get better, this incredible company is run by a black woman – Masebedi Molefi. “Mace” as she is often affectionately referred to, is the owner of Kace In Point.
Born and raised in Johannesburg, she grew up to become passionate about the arts early on. With 6 years of experience in the photography and videography industry, and over 3 years in graphic design, her love for it began to grow, allowing her to expand the skillsets offered by Kace In Point, as well as develop a reliable team, handpicked for every project.
“I was a huge extrovert as a kid. The complete opposite of what I am now lol. I grew up with a single mother, and my little brothers who came way after me (one 8 years later, and the other 11 years later).
My mother was very strict. I had to ask permission for the smallest things (eg. I’d have to call her, just to ask permission for something in the fridge if she wasn’t home lol). But I’m very grateful for how she raised me. I don’t think I’d be the disciplined business owner I am today if she raised me differently. That and the fact that we grew up Christian,” Masebedi tells The Fuse.
Masebedi studied a double major in Media & Communication and Journalism at Monash South Africa, then went on to do her Honors in Media & Communication. The entrepreneur later went on to do course in Filmmaking at the New York Film Academy in LA, then a marketing course in Graphic Design with the University of Cape Town.
“I started Kace In Point while I was in 3rd year. With my cousin Kabi. At the time he was well-versed in photography, while I was learning about videography and editing on YouTube (and a bit in Journalism classes). We then decided to start KIP. The company is both our names combined (Kabi & Mace = Kace). It’s been about 8 years in total, and about 5 years running it on my own.
My biggest corporate client to date is GIZ, which is a German organisation. That contract was a very big deal and I couldn’t believe it when I got it. My biggest industry client is rapper, A-Reece and his brother Jay Jody. We’ve done two music videos for them so far and I’m hoping we’ll work with them again soon. Really great human beings, those two! Rickelle included!
I’d say first of all, getting past that first 5 years of running a business is no joke. So that’s definitely my first achievement. Being able to work with some of the people I had only dreamed of working with, is another big achievement for me. God has been good! I’m yet to achieve a whole lot more. Ask me again in 2 years lol!
One of my future goals is definitely building a studio for KIP. That’s a huge dream of mine and I believe I’ll be able to achieve that soon! I’m also extremely passionate about job creation and giving young, black people opportunities. So, I’d love to expand KIP into a big production company so that I can make that happen!”
Image: Supplied
