Scent of luxury: India’s jasmine city holds secret of world-renowned perfumes


Madurai (India) (AFP) – Everywhere you turn in India’s ancient temple town Madurai, the heady and fragrant smell of jasmine fills the air, a reminder of its symbolism of love in Hinduism. But the delicate white flower, renowned for its longevity and fragrance in Madurai, also plays another role thousands of miles away — it is an essential ingredient in some of the world’s most recognisable perfumes, including J’adore by Dior and Mon Guerlain by Guerlain.

©AFP

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